Project

Personal best

The life of a professional athlete is a mix of dedication, disappointment, celebration and sacrifice. But what can us mere mortals learn from their lives?

Project Details

With the IAAF World Para Athletics and Athletics Championships in London, for the summer, the world’s best athletes of all shapes and sizes will descend on the Capital City and perform in front of thousands.

At the same time, we’ll turn our focus to the professional athletes and their training teams. We’ll look into how they’ve turned the love for their sport into a career; training, eating, traveling and living in different ways to the rest of us.

Studio B’s ‘Personal Best’ project looks at how the world’s best coaches, athletes and teams work together, and explores ways that their methods can be adapted to all of our everyday lives.

Participants

Chris Georgiou

Chris Georgiou

Dara Djavan

Dara Djavan

Lisa Lutgen

Lisa Lutgen

Fred Preston

Fred Preston

Theo Masters-Waage

Theo Masters-Waage

Ursule Kajokaite

Ursule Kajokaite

Unplugged

Design ways to create a hard touch product that encourages kids and big kids to be aware of the opportunity cost of impulse spending.

Speaking to robots

Design ways that B can help you to use the right channel to give you the outcome that you need, and be certain that you know whether you're speaking to a real person or a robot.

Get in touch with the team

Got an idea to make money better, or just want to keep up with what we're doing in Studio B?