Project

Can we teach an old dog new tricks?

Human beings may be creatures of habit, but it’s adaptability that lets civilisation develop. So how can we keep our minds open to fresh ideas?

Project Details

Our ‘Fight Taste Freeze’ project aims to find ways to help people keep trying new things and stay young at heart.

Research from Spotify shows us that our tastes in music rarely change after the age of 33. So if Heavy Metal isn’t your thing by the time you hit 40, it’s not likely to make your playlist.

Perhaps you’re a takeaway-holic and haven’t seen the inside of your kitchen since you moved into your flat? Or maybe you fancy yourself a bit of a chef but keep making the same six dishes every week and want to change things up.

As humans, we tend to stick to the same hobbies, foods, music and can find change difficult. Yet, the saying goes, variety is the spice of life.

So how can we learn from others who have successfully shifted perceptions and behaviour in a positive way, and put it into practice?

Participants

Chris Georgiou

Chris Georgiou

Dara Djavan

Dara Djavan

Lisa Lutgen

Lisa Lutgen

Fred Preston

Fred Preston

Theo Masters-Waage

Theo Masters-Waage

Ursule Kajokaite

Ursule Kajokaite

Bank Halloween

Design ways B can help customers overcome their fears of going digital only.

Unplugged

Design ways to create a hard touch product that encourages kids and big kids to be aware of the opportunity cost of impulse spending.

Get in touch with the team

Got an idea to make money better, or just want to keep up with what we're doing in Studio B?