Happ-B birthday! A year of B

Category About B Saving, spending, B’s features

Hip hip, hooray, it’s B’s birthday! A year ago – back in May 2016 - we welcomed our brand new digital banking service into the world. And, my, haven’t we grown. As we write this, more than 75,000 of you are using B (if you’re one of them, thanks for growing with us). But what else have we been up to? Let’s look back at an epic year.

Our current account and instant savings account work beautifully together within one super-smart, app, powered by Clydesdale Bank & Yorkshire Bank, with no monthly account fee. Compatible devices required to access all of B’s features. T&Cs apply. Subject to status & eligibility.

We made a few dreams come true

To mark B's launch (which also had a pretty sweet TV ad , we asked people what they were saving up for, then put those things into a giant ‘dreamcatcher’ giant fairground grabber machine on the South Bank in London. People from all over the country entered to win, and we gave away a brand new car, holiday for two, a sofa, designer clothes and a mobile tablet. We took normal-sized grabber machines to Manchester and Glasgow too, giving people the chance to win cold, hard cash.

Now, a year on, it turns out that saving up is still important to our customers – with the Savings Pots feature being the most popular one in the app. The most popular savings goals are 'Holiday' and 'Car'. Some of our customers are even starting to save up for Christmas - talk about good planning! It makes us so happy and proud to see customers making the most of B.

We helped with house-hunting

Our B@Home app (downloaded by almost 1200 people to date) was created to help first-time buyers get started with their search. Its features include calculators that roughly estimate how much of a deposit you might need, and how much you may be able to borrow based on monthly income and expenses. It even links up to the property site Zoopla, so users can browse and ‘favourite’ properties in their area. It’s free too, so check it out and let us know what you think!

“We’re planning to do loads more cool things to give you more control of your money”

We rolled out the red carpet

In January 2017, we launched our ‘B at the BRITs’ competition, in partnership with Mastercard®. We gave away 31 pairs of tickets to the Brit Awards, along with a VIP experience that included dinner at the BRITs VIP Club, travel costs, accommodation and entry to the official after-party! Over 2,400 people entered, and there were 310 runner-up prizes of music download vouchers. It rocked.

We’ve opened doors (and minds)

The big news from B most recently is Studio B – an interactive space in Kensington, London where we’re developing ideas about how people use, save and manage their money. For launch, we also held a massive ‘Flat B’ competition to give away a year of rent-free accommodation in a penthouse apartment – to give the winner a chance to save up instead (and we'll double however much they save up to £24k). The winner was chosen by celebrity judges Rick Edwards and Amanda Lamb on the 27th of April, and we’ll be keeping our readers posted about how the lucky tenant gets on!

We raised a few smiles

When we started B, we wanted to revolutionise the way people think AND talk about their money, and customer service was a big part of that. Your positive feedback always makes our day, so here are a few things you’ve told us on Facebook, Twitter and Messenger about your experience with B and its app:


“Fun and does what other banking apps cannot or will not do”

- Ron, Edinburgh


“It's an invaluable tool and makes keeping track of my account so much easier”

- Chris, Hinkley


“I have already recommended it to my family and friends. The service is great and it's so easy to use.”

- Wendy, West Midlands


"It's really easy to use and I am able to have better control of money since I've been using B."

- Gloria, Glasgow

So, from us to you, thank you.

Whether you’ve been with us from day one, or for only one day, thanks for being part of the B family. We’re planning to do loads more cool things to help you have more control of your money, so – if you’re not already following us – head over to Twitter , Facebook and our all-new Instagram feed to keep up with what’s new.

Now, who’s got the cake, hm?

This blog is a bit of fun and not intended to influence your decisions in any way. The content of the blog is reliable at the time of publishing, but we can’t guarantee that it is neither error nor omission free, beyond our knowledge. The links are there for you to explore if you wish, but we don’t have any connection with the third party sites, nor responsibility for them or their content.